Google Marketing Platform

Google marketing platform is a unified solution for cross channel marketing which amalgamates the DoubleClick advertising products and the Google Analytics 360 Suite into one solid combination for enterprise advertisers.

Google Marketing Platform:
The new Google Marketing Platform partners combines the Google Analytics Certified partners and DoubleClick certified marketing partners, also including resources across all the products on the platform. It includes an integrated set of advertising and analytic products that let you manage the entire customer journey.
Google Marketing platform acts as a launchpad, where you can see all the products you have to access to, giving you the functionality to manage and integrate your products. With Google marketing platform, everything you need for end-to-end control is just a click away.

With Google Marketing Platform you can ace your competitors

With Google Marketing Platform you can:

• Deliver faster, smarter marketing - With automated day-to-day processes, you can speed up your time on strategic activities while the built-in intelligence automatically surfaces your ad trends and patterns.
• Gain more control over your investments – You can easily see how your marketing is working to make informed decisions and improve performance, all while feeling confident that you're delivering quality ads and experience.
• Understand your audience on a deeper level - Integrate and access your data to gain a more complete view of your customers and connect your data with Google cross-device and intent signals to identify the most valuable audiences.S
• Share insights across your team - Everyone in your company has a view to your audience, your media, and your business results, when data and reporting are one place, which is useful to share insights and optimize your marketing.

Google Analytics 360: 
Google Analytics 360 gives the tools you require to better understand your customers. You can analyze your data quickly and encourage collaboration with an easy-to-use interface and shareable reports. Analytics is built to work with Google’s advertising and publisher products, so you can use your insights from Analytics to help you reach the right customers. Analytics can also be connected with Display & Video 360, Google Ads, AdSense, AdMob, and Ad Manager.
Analytics makes it easy to understand how your site and app users are engaging with your content, so you know what’s working and what’s not. You can use those insights to take actions like improving your website, creating tailored audience lists, and more. When combined with Google Optimize, you can run experiments on your properties and personalize the experience for users.

Google Analytics 360 Suite

Google Display and Video 360:
Once you have optimized the experience, you may want users to interact with your brand through other channels. Google Display and Video 360 helps in that regard, with end-to-end digital marketing campaign management which helps to streamline the creative development process, simplify your media planning and reach the right audience.

Google Display & Video 360

Display and Video 360 will offer more than the bid manager’s existing programmatic capabilities. You’ll be able to perform campaign management, cross platform measurement of creatives and audience capabilities. It also lets you see precisely how your money is being spent and know exactly where your ads are running so you can take the steps to adjust your campaigns. You choose the ad format, audience, how much you want to spend, and more.

Google Search Ads 360:
It helps you get the most out of your search campaigns and respond to the ever-changing market in real time and at scale. You can efficiently manage your search campaigns across multiple engines and media channels for faster, valuable insights that lead to better business decisions. Search Ads 360 offers seamless integrations, including the ability to upload offline conversions and cross-channel reporting.
By using your Analytics 360 data, you can power your search campaigns and bid strategies. You can also get the insights you need to understand the customer journey and make more informed decisions with robust reporting features, attribution tools, and third-party solutions.

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Importance Of Graphics In Digital Marketing

Digital marketing is mostly based on visual and informative content, and is therefore, one of the rapidly growing industries in India. The concept of visual elements is used mainly to placate the target audience and hence, today, graphic designing has ascended to such a position that it has become one of the most fundamental factors that affects the success of a digital marketing campaign.

Graphic Design

Currently, digital marketing and graphic design have converged to such an extent that the two industries have become nearly inseparable. The visual elements of a graphic design like pictures, animations and videos which attract the interest of the viewers, are proving to be immensely beneficial to a digital marketer and will keep on being for years to come.
Graphic Designing, the most pervasive art today, has given a new meaning to digital marketing. With minimal and simplified design basics, this industry had been adding contemporary flair to a company’s advertisement profile.

What is Graphic Designing?
It is a process of visual communication which is used to convey a specific message or a piece of information or content to a target audience through various graphics such as pictures, shapes, lines, visuals etc. Neatly made elements of a graphic design improve the artistic expression of concepts and ideas. Efficient designing makes an otherwise ordinary image genuinely stand out.

The term Graphic Design is also referred to as Visual Communication or Communication Design. The process of designing usually involves a graphic designer and a client with the target being the viewer or consumer. The designer can use various topographic skills, images, words, visual arts and page layout techniques to produce the final creative output. The designer arranges various elements of design with the help of various graphics software programs like Adobe Illustrator, Adobe Photoshop, CorelDraw, Adobe InDesign, QuarkXPress Adobe Dreamweaver, Adobe After Effects etc.

 Graphic designing helps attract every customer irrespective of his/her age and it has certainly become a helping arm in the digital age as it helps the brand or company spread it's word or product till the common people. The value of a graphic designer is not limited to just designing the logo or a website. Graphic design helps in producing a visual environment to communicate your ideas in a much better way. A creative and informative image can convey a message that words alone cannot express. Graphic designers are required in a lot of industries like Advertisement industry, Web designing industry, Print Industry etc. If a person is creative and wants to showcase their wild imagination through graphics, then this is a right career choice.

Graphic Design is needed almost everywhere

Digital marketing is used to obtain more loyal customers online rather than using the old ways. Graphic designing is the icing on the cake, it gives visual and creative output for the brand or company which can be marketed across the whole globe with the help of internet.

There are endless opportunities for graphic designers in the vast field of Digital Marketing, as the designers establish the initial engagement that brands need with their target audience. Digital marketing is mainly based on the delivery of attractive visuals and content that is informative. Graphic design turns these ideas into realistic interpretations. This way, you can communicate with your clients effectively.

In today’s fast-paced world, where consumers have a short span of awareness, a clear and distinct visual to go with some brief content is the only way of gaining attention. Therefore, eye-catching graphic elements play a crucial role in captivating people’s minds. Visual communication invokes direct customer action and initiates them to contact a company or brand instantly.

How does Graphic design help?

A good design works like a spine for your business. Your graphic design skills should be utilized in the best way possible to promote your business online and establish brand recognition. Perfect graphic designs drive traffic to your website and helps promoting it. A website can receive increased traffic if you keep updating it with designs that are creative and innovative. This could undoubtedly improve the search engine rankings of your website. Good graphic design strengthens your brand and builds trust with the consumer. It allows consumers to know who you are and the values you stand for. Your design or logo can play a big role in establishing your identity both offline and online.

Selecting the right images for your blog post, web page, email blast or other digital marketing endeavor is equally important as using them. You want to select images and graphics that are catchy and compliment your content, without being overwhelming, too busy or confusing. When the right creative graphics are utilized, it helps consumers to better remember the message being presented to them.

As a graphic designer, you get full freedom to combine art and technology to communicate your ideas through images, visuals and the layout of websites. For businesses and start-ups, this is the most effective as well as one of the ideal ways to engage with customers. Graphic Designing helps in building brand awareness and influences the customer’s decision-making process and hence it is one of the most noteworthy components in the world of digital marketing.

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Digital Marketing Is Much More Than Just Social Media Marketing !!

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Social Media Marketing and Digital Marketing are two terms that are not interchangeable. The actual meaning of Digital Marketing is easily misunderstood in an era where all the hype about social media is causing a lot of companies to invest heavily in such marketing. However, the truth is, digital marketing has long preceded social media invention.

Social Media Marketing is a subset of Digital Marketing

The argument that ‘Digital marketing is Social media marketing’ can be easily dismissed when we take their definitions into consideration. Social media marketing involves the usage of only social media websites like Facebook, Twitter, Instagram etc for promoting, advertising and creating awareness of a service or product. Digital Marketing consists of aspects that are crucial to a digital marketing strategy which includes Blogging, Affiliate Marketing, Online Reputation Management(ORM), Search Engine Optimisation(SEO), Search Engine Marketing (SEM), Pay per click (PPC), Voice Search Optimisation and Google Analytics. Basically, from the respective definitions above, we can easily conclude that social media marketing is just one component which comes under the vast umbrella that is digital marketing.

It paints a much clear picture of Digital Marketing as a course, which not only includes social media marketing, but goes above and beyond it, giving the course a much wider scope. Some institutes focus only on Social Media Marketing under the guise of teaching Digital Marketing, for which they demand a hefty amount as fees. It is vital to know the difference before you enroll yourselves.
Digital marketing incorporates marketing through all digital channels which can be used to promote a product and services are suitable candidates for the term ‘Digital Marketing’. Conversely, social media marketing is limited to marketing on the internet using only social media platforms. However, it must be noted that all internet marketing, including social media marketing is considered as digital marketing.

Social Media Infographics*

Digital marketing is more relevant in terms of creating brand awareness when it is done through Blogging, Affiliate marketing, SEO, SEM, ORM, Voice Search Optimisation etc. Although they have different online applications, all of them serve the larger purpose of brand advancement and customer conversion into leads and sales. Consumers have become more brand conscious these days with active participation, and most are spoilt for choice with a multitude of options available online. Their share in the overall marketing strategy has grown manifold which has rendered the traditional marketing strategy techniques obsolete.

So, it is vital to properly understand the contents of the Digital Marketing course so that you can carefully craft your strategy. Digital marketing is becoming the ace of marketing and doing it right might be the difference between success and failure. Social media marketing is only a part of Digital Marketing and hence the two go hand in hand, but in no way are both the terms interchangeable.

* For more information on the source of the infographics click on the hyperlink

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Digital Marketing

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Digital Marketing? You must have surely heard about it. Do you wonder why digital marketing is the next big thing in India? Read on, if you want to shift your career or grow your business using Digital Marketing…

The companies who sell products and services need to advertise on a medium where people engage the most. Earlier, people used to watch a lot of TV, listen to Radio and read Newspapers, and that’s why companies used to advertise on these channels a lot.

Digital Marketing

But the trend has long changed. We, the people, don't use TV, Radio and Newspapers as much as we used to before. Now, people use laptops, tablets and smartphones. Even you, the reader, are reading this on the internet! Surely, your usage of TV and Newspapers have come down because of social media and internet.

Traditional media is in heavy decline and digital media is on the rise. Telecom companies like Reliance Jio, Airtel, Vodafone etc. have made internet readily available in the palm of our hands which has increased internet usage in India. So, the companies will lose relevance if they keep spending money on the old mediums. To survive, they need to start advertising on the digital and internet channels.

Digital channels include Search Engines, Social Media, Internet Marketing, Mobile Marketing and so on. And that's why digital marketing is so important. According to a Google estimate, a total of 1 Billion Dollars was spent on digital channels in 2017. That's nearly 6,900 Crore Rupees! And spending on digital marketing is growing every year.

Small businesses, Entrepreneurs, and Corporates will be spending this money on digital channels and they need good digital marketers to make good use of this spending. Even political parties and non-profit organisations are looking at digital marketing to spread awareness and agenda.

So, what's in it for you?
If you are a student, you have a great future in the digital marketing field.
If you are a working professional, you can consider shifting to digital marketing as a career.
If you are an entrepreneur, you should learn digital marketing to grow your business using digital channels.

And how to get started with learning digital marketing? There are plenty of resources online to learn digital marketing. You can learn for free from many places, or you can enroll in a paid course. Make sure you choose wisely.
If you do not know where to start, we can help!

Learn Digital Marketing

We, at Connect 2 Corporate, conduct the Digital Marketing course which consists of all the aspects that are important for your digital marketing strategy which includes Blogging, Affiliate Marketing, Online Reputation Management (ORM), Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Pay per click (PPC), Voice Search Optimisation (VSO) and Google Analytics.

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Buzz Around The Digital World..

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Keep Growing, Keep Going!

Watch out this space for some interesting articles.

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